Girl as an owner of social media marketing firm
I tussle for my space with everyone. I was in dilemma weather I will be accepted as a social media expert especially in the region like Saurashtra. Yes I was less accepted and it was expected
I am freelancer contractor, poet, writer, translator, social media expert, content writer self-array of work decision. Being daughter I was expected to stay at home as I was in Rajkot from last seven years for study. Being career oriented I wanted to earn and chasing my dreams. In this muddle situation need to craft middle way.
After pursuing Mba with marketing I fallen in love with a topic called social media. I learned and crafted my own way of marketing I call it as 360 Degree Social Media Marketing Services. Girl in social media are less accepted and expected. I tussle for my space with everyone. I was in dilemma weather I will be accepted as a social media expert especially in the region like Saurashtra. Yes I was less accepted and it was expected. But none can stop me on the way of social media handling.
After a brain storming session with myself I ordain to start work from home. Initially I was uncomfortable but yes it worked and I started chasing my passion. At last I want to say tons of thanks to my supporters and non-supporters to generate burning desire in me.
We like it or not:
Social media is not going anywhere any time soon.
Social media creates brand awareness.
It is great way to get "right" people by creating buzz with valuable and entertaining fresh face.
We need to step out for "being heard"
Social media is an extension of your customer service.
If you already have a social media presence it is important to carefully curate and maintain conversation.
De-facto people are talking by typing. So partner up with 360 Degree Social Media to start, support, engage and show that you care!
We care for your brand
Yes I am a girl and owning Social Media Firm.
STORY TELLING AND MAKING
Human needs always to talk about something. Then why not our brand? Let a general public should speak about the product. Greedy little brains always require stuff to talk. Marketer should owe the mind of the customers by providing input for conversation.
Sensory inputs of customer get activated as generally purchases are made by emotional basis not on rational basis. Story should be so captivated customer should feel story is all about them.
Only good writers
Can
Tell good stories.
For telling effective story marketer should know which emotional factors triggers target audience and result would be exactly what marketer wants. Story is not mere a selling tool but it is all about generating long term relation and creating loyalist.
E-WOM and social media marketing have enhanced the scope of story making and attachment of brands. The brands like COCA COLA, LinkedIn create stories to get advantage of neuro science.
Emotional Branding
Everyone wants to look good in other’s eyes. As you feel you are under surveillance. Hence concept called beauty products is touching stars. Beauty products are radiance of science, packaged up in the service of elegance.
The beauty industry helps us look and smell our best. Before we leave the house each day, we have likely undergone our personalized beautification ritual. Included in this ritual is the daily shower and shave, the weekly nail trim, and the monthly haircut.
Beauty industry opportunities can be broadly separated between products and services, though many providers offer both. Within both products and services, however, exist a wide range of business models based on target market, production processes and location.
One of the fastest growing segments of the beauty industry is products and services aimed at men. Traditionally focused on female consumers, men today are gaining increasing attention from the beauty industry. Men are being targeted for body sprays, specialty hair products, lotions and even nail care. Salons offer a menu of pampering services for men, including cuts and shaves, facials, massages and manicures.
Women across the world have become open to using new products, which helps them preserve a youthful look. Thus, the desire for youthful body and skin has increased the industry market size of skin care products like sunscreens, anti –aging lotions, hair coloring and hair care products and so on. The use of such products is preeminently growing among working woman.
The competitors in the industry typically divert substantial resource to nurture their beauty products through time –honored type of advertising including print media and TV commercial. Due to an increasing demand for men and natural products, companies now rely on mass branding techniques. This helps the beauty products get greater visibility and popularity. Moreover, competitors often duplicate each other’s marketing model as well as distribution strategies to boost the volume of product sales.
CONTENT MARKETING
Once I was thinking how we would feel if same advertisement is thrown in front of mind on repetitive basis irrespective of any media.
In opposite case instead of Getting in consumer’s mind by educating customers about company’s sphere of working instead of bombarding by advertisements. Instead of shouting that we are the boss just educate them.
Environment is created in such a way that you will not found better alternatives for a particular product. In order to be the story of consumer’s mind for long term, they should attract towards core beliefs. These core beliefs are beyond perception and it is impossible to change.
“TO KNOW YOUR CONTENT
IT IS NECESSARY
TO KNOW YOUR
CONSUMERS”
Content marketing provides audience with useful information instead of shouting on them via promotional campaign.
Let me tell you about tools of content marketing customs magazines, print, online news letters, digital content, websites and microsites, webcast, Road shows, interactive sites and emails. Such tool can be used for catering slogan, blogs, target audience etc.
Information should more focus on emotions, feelings, stories, beliefs and opinions.
Untold story of a brand can be told
by the way of content marketing.
How content marketing is beneficial to marketers?
Aid in purchase decision
Improves product usage
No over cost of paid promotional media
Relationships with target audience and prospects.
Generates traffic without selling
Alone content marketing wouldn’t work it should be collaborating with promotion too. Creating fresh content would require talent and hard work too. SEO would need to keep in mind while crafting content. Bad keywords will fail in content strategies. This is how content marketing fails.
Example would be Patanjali products strategies Instead of Claiming superiority of products Baba Ramdev Evils of MNCs products and importance of make in India concepts. Chemicals available in food products etc.
Content marketing of Virgin Atlantic worked extremely well. Blog of Virgin Atlantic worked as a best travel guide
Marketing is all about stories you tell and contents you share
Shivangi Bhateliya
