Steve Jobs and Steve Wozniak co-founded Apple in 1977, introducing first the Apple I and then the Apple II.
Apple went public in 1980 with Jobs the blazing visionary and Wozniak the shy genius executing his vision.
Executive John Scully was added in 1983; in 1985, Apple's board of directors ousted the combative Jobs in favor of Scully.
Away from Apple, Jobs invested in and developed animation producer Pixar and then founded NeXT to create high-end computers; NeXT eventually led him back to Apple.
Jobs returned to Apple in the late 1990s and spent the years until his death in 2011 revamping the company, introducing the iPod, iPhone, and iPad, transforming technology and communication in the process. On Oct. 5, 2011, Steve Jobs passed away at the age of 56.
He had just left the CEO post at Apple, the company he co-founded, for the second time. Jobs was an entrepreneur through and through, and the story of his rise is the story of Apple as a company, along with some very interesting twists. In this article, we'll look at the career of Steve Jobs and the company he founded, as well as some of the lessons Apple offers for potential entrepreneurs. As to be expected, the market value for each of these companies has swung up and down as prices fluctuate, and maintaining the $1 trillion valuation can be elusive. However, the fact that Apple was the first company to surpass the $1 trillion mark is in no small part connected to the legacy and lessons learned from Steve Jobs. Steve Jobs got his start in business with another Steve, Steve Wozniak, building the blue boxes phone phreakers used to make free calls across the nation. The two were members of the HomeBrew Computer Club, where they quickly became enamored with kit computers and left the blue boxes behind. The next product the two sold was the Apple I, which was a kit for building a PC. In order to do anything with it, the customer needed to add their own monitor and keyboard.
With Wozniak doing most of the building and Jobs handling the sales, the two made enough money off the hobbyist market to invest in the Apple II. It was the Apple II that made the company. Jobs and Wozniak created enough interest in their new product to attract venture capital. This meant they were in the big leagues and their company, Apple, was officially incorporated in 1976.
Steve Jobs was a month shy of turning 22 and would be a millionaire before his next birthday. By 1978, Apple was making $2 million in profits solely on the strength of the Apple II. The Apple II wasn't state of the art, but it did allow computer enthusiasts to create and sell their own programs. Among these user-generated programs was VisiCalc, a type of proto-Excel that represented the first software with business applications.
Although Apple did not profit directly from these programs, they did see more interest as the uses for the Apple II broadened. This model of allowing users to create their own programs and sell them would reappear in the app market of the future, but with a much tighter business strategy around it.
By the time Apple went public in 1980, the dynamic of the company was more or less set. Steve Jobs was the fiery visionary, with an intense and often combative management style, and Steve Wozniak was the quiet genius who made the vision work. Apple's board of directors wasn't too fond of such a power imbalance in the company, however. Jobs and the board agreed to add John Sculley to the executive team in 1983. In 1985, the board ousted Jobs in favor of Sculley.
