This article discusses the potential effects of social media use on the social and emotional skills of young users in India. It covers what makes social media so powerful and how our brains are wired to be social. It emphasizes the importance of equipping today’s children and youth with the right tools, knowledge and mindset before engaging with technology. Most of us are obsessed with our powerful and endlessly entertaining mobile phone screens. In this article, we will explore why social media is so appealing to our social brains, why younger people – children and adolescents – tend to be