Being a land of many languages, India’s media is no monolithic phenomenon. Nevertheless, notwithstanding the regional differences, the vernacular media has a uniformity of character. Thus we can broadly categorize the Indian media into the English version and the vernacular variety. The difference between these is more pronounced in the ‘space value’ of the print media than in the ‘airtime quality’ of the electronic variant. Over to the English print media first. The lament of the learned is that sparse is the space for literature in it. And their nostalgia is for the media that propped up fiction through its