Chapter 1 - The Journey Begins We are a Company marketing Health products for some years now. But our products, although popular in the local market, have not been able to make much of a breakthrough at the National level. We had planned some nationwide advertising campaigns this year to increase our reach. We received a lead from our Sales team that there is a National Women's Powerlifting meet programmed in the next month at Mumbai. It was suggested that we can use this platform in promoting our products and brand name, as our products can be useful to the