Rebirth Of God - Devdutt Pattanaik It has begun. The rituals by which Jagannatha, the presiding deity of Puri, Odisha, will die and be reborn along with his sister Subhadra and his elder brother Balabhadra and his weapon, the Sudarshana. The process, which lasts over three months, is called Naba-kalebara and has been taking place for the past 400 years at least, according to recorded history, every 14 to 19 years, when there is an extra month (adhik maas) in Ashada as per the traditional calendars. This year is one such year. The last one was in 1996.